Sales and Marketing Manager - Alcoholic Beverages - Harare

Job Description

We are looking for a Sales and Marketing Manager - Alcoholic Beverages.

Key Responsibilities

• Managing the Sales and Marketing team to increase the sale of alcoholic beverages.
• Brand & Regulatory Management: Manage multi-category brand health.
• Campaign Execution: Lead digital engagement.
• Execute field activations, from urban tastings to community-based events.
• Intelligence: Analyse competitor pricing, market trends, and consumer shifts.
• Deliver weekly/monthly KPI reports.

Requirements & Qualifications

Education

• Self-taught Sales & Marketing Expert and/ or a Degree in Marketing/Business or relevant field.
• MAZ or IMM membership an added advantage.

Experience

• 3+ years in FMCG Marketing.
• Direct experience in spirits, wine, or beer is a major advantage.

Skills

• Digital analytics, basic graphic design.

Logistics

• Mandatory Class 4 Driver’s License for frequent field and regional travel.

Core Competencies

• Versatility: Ability to market both high-volume value brands and niche craft products.
• Communication: Strong negotiation skills for stakeholders ranging from bar owners to corporate distributors.
• Cultural Insight: Creative ability to design campaigns that resonate within the Zimbabwean context.