Search Engine Marketing (SEM) Specialist - Lusaka
SKILLMATCH HUB
ZMW 60,000 - 80,000/monthly
Job Description
The Search Engine Marketing (SEM) Specialist is responsible for planning, implementing, and optimizing paid search campaigns to increase website traffic, generate leads, and improve online visibility. The role focuses on maximizing return on investment (ROI) through effective search engine advertising strategies.
Key Responsibilities
- Develop, manage, and optimize paid search campaigns across search engines.
- Conduct keyword research and competitive analysis to improve campaign performance.
- Monitor campaign budgets, bids, and spending to maximize ROI.
- Analyze campaign data and prepare performance reports.
- Create and test ad copy, landing pages, and audience targeting strategies.
- Track key performance metrics such as clicks, conversions, and cost per acquisition.
- Collaborate with content, SEO, and marketing teams to align digital marketing efforts.
- Stay updated on search engine marketing trends, tools, and best practices.
Required profile for job ad : Search Engine Marketing (SEM) Specialist - Lusaka
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in search engine marketing and paid advertising.
- Strong knowledge of Google Ads, Bing Ads, and keyword research tools.
- Experience with Google Analytics and campaign performance reporting.
- Excellent analytical and data interpretation skills.
- Strong attention to detail and problem-solving abilities.
- Ability to manage multiple campaigns and meet deadlines in a remote environment.
Job criteria for job ad : Search Engine Marketing (SEM) Specialist - Lusaka
Job category: IT, new technologies - Marketing, communication - Sales
Industries: Distribution, selling, wholesale - IT, software engineering, Internet - Marketing, communication, media - Transport, logistics, postal services
Employment type: Permanent contract - Freelance - Part-time work
Region: Lusaka
City: Lusaka
Remote work: Yes
Experience level: 5 to 10 years - More than 10 years
Educational level: Bachelor - Master - Doctorate
Spoken language: english > good level
Number of Position(s): 25
Salary expectations: ZMW 60,000 - 80,000
Team management: Yes
Sales
Search Engine Advertising
SEO
Search Engine Marketing
Marketing
Advertising
Digital Marketing
SEM
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